How a personal Sina Weibo account grew into business

Tong Dao Da Shu, once a personal Sina Weibo account set up by a Tsinghua University art graduate, has developed into a company selling cultural and creative products featuring cartoon characters representing the 12 zodiac symbols.

The account on Sina Weibo, a Chinese Twitter-equivalent, regularly posts caricatures illustrating the personalities of zodiac signs.

The company has now created funny stories to go along with these cartoons and has attracted nearly 18 million followers. 

Its first television commercial, which focuses on the values of love and dreams, ,was recently released, aimed at China’s younger generation.  

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